Marketing and Public Relations Coordinator - Part-Time, 20 Hours/Week

Department: 
Public Relations
Closing Date: 
12/20/2021
Description: 

JOB RESPONSIBILITIES:

Under direction from the Marketing and Public Relations Manager, the Marketing and Public Relations Coordinator oversees the planning, implementation and evaluation of Library promotional materials and social media accounts support the mission and goals of the library. This position experiences frequent interruptions and maximum flexibility is required. It requires an extensive knowledge of written English including editing and APA Style standards.

PRIMARY RESPONSIBILITIES

  • Takes photographs for publicity
  • Maintains brand development guidelines
  • Proofreads all promotional and policy material
  • Promotes the mission, vision and values of the Library and its programs and services
  • Across various social media channels (Facebook, Twitter, Instagram, YouTube, etc.)
  • Responsible for all social media content and e-newsletters
  • Identifies, interprets, and assesses social media trends and develops measurable objectives to evaluate the success of marketing strategies and communications tools
  • Tracks and reports monthly analytics for digital platforms
  • Enter programs and events on the library’s electronic calendar
  • Writes and/or edits content that communicates the value of the Library to our community and establishes an unique and recognizable voice for the Library
  • Participates in long-range planning for the department
  • Maintains and increases knowledge and skills through attendance at meetings, conferences and in-service training sessions
  • Performs additional duties and assignments, as assigned
Qualifications: 

Bachelor’s degree in journalism, communications, marketing or a related field and a minimum of two (2) years experience in public relations/advertising agency or an equivalent combination of education, training and experience.

PHYSICAL DEMANDS- WITH OR WITHOUT ACCOMMODATIONS

  • Ability to move and / or lift heavy items
  • Ability to push / pull a loaded book cart
  • Regularly required to talk & hear
  • Regularly required to walk, bend, reach, and sit

SKILLS AND ABILITIES TO:

  • Ability to perform multiple tasks at one time
  • Ability to stay up to date with technology, social media, and pop culture trends
  • Present a positive, professional image to the public  
  • Interact and respond appropriately to patrons and staff
  • Develop and maintain effective working relationships with the Director and co-workers
  • Strong written and oral communication
  • Operate independently with minimal supervision and frequent new and varied work situations
  • Define problems, collect data, establish facts and draw valid conclusions
  • Resolve problems involving several variables
  • Work flexible hours, including occasional evening hours 
  • Computer literacy
  • Exhibits strong organizational skills
  • Ability to follow library policies and procedures 
  • Accept and fulfill assigned responsibilities and duties
  • Ability to plan and evaluate a project when complete
Salary: 

$16.03/hour, 20 hours/week

Contact: 

Please submit a letter of interest and resume to Ann Malthaner, Head of Marketing and Public Relations at amalthaner@smfpl.org. No phone calls, please.

Applications accepted until Monday, December 20, 2021 or position is filled.

The Stow-Munroe Falls Public Library is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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MARKETING AND PUBLIC RELATIONS COORDINATOR.pdf135.41 KB