Although not as well known as Pillow Talk (1959), this romantic-comedy pairing of stars Rock Hudson and Doris Day earned an Oscar nomination for Best Screenplay. Hudson stars as Jerry Webster, a Madison Avenue advertising executive who has achieved success not through hard work or intelligence but by wining and dining his big-shot clients, even setting them up on dates with attractive girls. Jerry's equal at a rival agency is Carol Templeton (Day). Although she has never met him, Carol is disgusted by Jerry's unethical antics and reports him to the Ad Council. Jerry avoids trouble with his usual aplomb, sending a comely chorus girl, Rebel Davis (Edie Adams), to seduce the council members. When Jerry subsequently makes Rebel the star of television commercials for a nonexistent product called VIP, the spots are accidentally aired by perplexed company president Pete Ramsey (Tony Randall). Carol becomes determined to win the VIP account away from Jerry, but after she discovers the truth, she again reports him to the Ad Council. Jerry skirts out of trouble a second time by producing VIP, an intoxicating candy quickly whipped up by company research scientist Linus Tyler (Jack Kruschen). VIP's extreme effects lead to a one-night stand between bitter rivals Jerry and Carol, with unexpected consequences.